In fact, I still am. Seventeen years of infertility has taught me a lot, most of it the hard way. WTF Fertility is everything I wish someone had handed me at the start of our journey. Honest, direct, and yes, occasionally sweary.
I'm not a doctor, or a therapist and I won't pretend to be either. What I have is seventeen years of infertility living rent free in my head, and a stubborn refusal to let all of it be for nothing.
Here's the honest version. We've had (yes we, my husband is in this with me for the long haul) one ectopic, two miscarriages and a chemical pregnancy. Multiple rounds of IVF and more WTF moments than I can count. The kind that leave you sitting on the bedroom floor at 2am googling things you're terrified to read. We've had the appointments that go badly, the phone calls that change everything, and the well-meaning people who tell you to "have a holiday" or "don't think about it so much" as if you hadn't thought of that, or tried it already.
Through all of it, I kept looking for support that actually matched the reality of what we were going through. Not soft focus stock photos of women cradling bumps, or £200 coaching calls I just couldn't face. I wanted someone to be straight with us, fully explain the hard bits (sweary and all) and let us know exactly what the chances are and what happens at the inevitable "if", "but" or "maybe" decisions you end up facing and don't see coming.
But it didn't exist, so I made it. WTF Fertility is the support I wish we'd had, built from lived experience, not a pretty brochure with a woman hugging her bump (or, if you've bought yourself the "toxic positivity pass", she'll be holding her baby and everyone is smiling and gets their happy ever after).
I'm not removing hope from the equation, I wouldn't even still be walking this path if I didn't have hope, but I do think it's important to feel prepared in advance, and that is everything I'm aiming to do.
Everything here is self-paced and always available, because 3am panic doesn't respect office hours and neither should your support. There's no waiting list. There's no being put on hold. There's no one judging your questions, no matter how small or strange they feel.
And I'm not doing this alone. My husband has been beside me through every cycle, every result, every WTF moment, which is exactly why his perspective is woven through the work too. IVF doesn't happen to one person in isolation, and partners deserve honest support just as much.
You're not fragile, you're exhausted. You can handle the truth. What wears people down isn't honesty, it's being managed, hushed and handed a leaflet.
Information beats reassurance. "It'll be fine" helps no one at 2am. Knowing what your results mean, what to expect, and what's normal, that actually helps.
Partners are in this too. They feel it, they fear it, and they're often told to just be strong. Their support shouldn't be an afterthought.
Support should fit your timing, not office hours. The hardest moments rarely happen between nine and five. Self-paced and always available isn't a feature, it's the whole point.
A bit of swearing is allowed. Sometimes "this is utter WTF" is the most honest, most validating thing anyone can say to you. No apologies for that.
The Partner Hub
My husband has been with me through every step, and his perspective is built right into the course through the Partner Hub. It's there to help partners understand what's happening, know what to say (and maybe what not to), and to feel less useless in the moments that matter. This is our story, and it might just be yours too.
From your very first WTF moment to the other side. Start free, and go as deep as you need, only paying for what actually helps.
What your results actually mean, in plain English. No panic, no false hope. The perfect place to start.
The TWW is its own special hell. Your sanity guide for getting through it without losing the plot.
Somewhere to put it all. Track your cycle, your meds, your feelings and your questions, because your brain is full.
Everything you need to know, from protocol prep to the two-week wait to what happens after. The guide you wish existed from day one.
The Ultimate IVF Guide and the IVF Journal together. Everything in one place, better value, less faff.
The full experience. Self-paced modules, Fertility Frankie AI and the Partner Hub, built around your stage, not a timeline.
Grab the free AMH & AFC Guide, or come and read the honest, occasionally sweary stuff on the blog. No pressure, no spam, just somewhere to begin.