Last updated: 27 June 2026
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1. What cookies are
Cookies are small text files placed on your device when you visit a website. They help the site work properly, remember your choices and understand how the site is used. Some are essential, while others are optional and only set with your consent. I also use similar technologies such as pixels and tags, which I refer to collectively as "cookies" in this policy.
2. Types of cookies I use
The table below sets out the categories of cookies I use on the site.
| Category | Example purpose | Duration |
|---|---|---|
| Strictly necessary | Make the site work, remember your cookie choices, keep your session and basket secure. Always on. | Session to 12 months |
| Analytics | Understand how visitors use the site so I can improve it, using Google Analytics 4. | Up to 24 months |
| Marketing / pixels | Measure and improve my adverts and social content, using the Meta Pixel, Pinterest Tag and TikTok Pixel. | Up to 13 months |
| Preference | Remember your settings and choices to give you a smoother experience. | Up to 12 months |
3. Managing and withdrawing your consent
Strictly necessary cookies do not require consent because the site cannot work without them. For all other categories, I only set cookies once you have given consent through my cookie banner.
You can change or withdraw your consent at any time by clearing the cookie choice on your device and refreshing the page so the banner reappears, or by using the "Manage cookies" option where available. You can also control cookies through your browser settings, including blocking or deleting them, though some parts of the site may then not work as intended.
4. My cookie banner
When you first visit the site you will see a cookie banner. You can accept all cookies, reject non-essential cookies, or manage your preferences. I do not set analytics or marketing cookies until you have made a choice. Your preference is remembered so the banner does not appear on every visit.
5. More information
For more detail on how I handle your personal data, please read my Privacy Policy. If you have any questions about my use of cookies, email me at hey@wtffertility.co.uk.