IVF emotional support by someone who's been there

WTF Fertility

IVF. Straight talk, no crystals. Someone had to say it out loud.

For the WTF moments nobody warned you about. No toxic positivity, no "just relax", no sitting on hold.

Frankie, founder of WTF Fertility, with a cup of tea
What WTF Fertility actually is

IVF support that respects your intelligence.

You don't need another person telling you to cut out gluten and visualise your embryo. You need honest, direct information about what's happening to your body and your head, from someone who's lived it.

No 1:1 sessions. No coaching calls. No waiting for someone to reply. Everything is self-paced, always available, and built around the real, messy reality of IVF.

  • Digital guides, journals and resources you actually use
  • A full IVF course built around where you are right now
  • Fertility Frankie AI: a chatbot infused with 17 years of questions, panic and lived IVF experience. Your 2am scaries get a real answer, right then and there
  • A real partner perspective, because they're in this too

Everything
you actually need.

From your very first WTF moment to the other side. Pick what fits where you are.

AMH and AFC Guide cover

AMH & AFC Guide

What your results actually mean, in plain English. No panic, no false hope, just the honest picture.

Free always
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WTF Fertility Colouring Book cover

WTF Fertility Colouring Book

Honest, occasionally sweary colouring pages for the appointments, the injections and the 2am WTF moments. Free to download and print.

Free always
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Two-Week Wait Survival Plan cover

Two-Week Wait Survival Plan

The TWW is its own special kind of hell. This is your day-by-day sanity guide for getting through it without losing your mind entirely.

£9.99
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IVF Journal cover

IVF Journal

Printable A4. Track your cycle, your meds, your feelings, your questions. Because your brain is already full and you need somewhere to put it all.

£19.99
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Guide & Journal Bundle

The Ultimate IVF Guide and IVF Journal together. Everything in one place, better value, less faff.

£49.99
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Fertility Frankie AI

Your 2am IVF question deserves a real answer. Fertility Frankie is built into the course, trained on 17+ years of experience, available any time.

Included with course
Learn more →

The full experience

Surviving IVF (One WTF Moment at a Time)

A self-paced course built around your journey stage, not someone else's timeline. Includes Fertility Frankie AI, the Partner Hub with a real partner perspective, and an emotional toolkit built for the actual hard stuff.

Pre cycle Start of cycle Mid cycle The mini wait and the transfer The TWW Post-Result Calm Your Head Partner Hub Toolkit Fertility Frankie AI

from

£249

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Frankie
Meet Frankie

I'm sharing 17 years of infertility, so you don't feel so confused or alone.

I'm not a doctor or a therapist. But I have 17 years of infertility knowledge living rent-free in my head, and I've turned all of it into something that might actually help you.

One ectopic. Miscarriages. Chemical pregnancies. Multiple IVF rounds. More WTF moments than I can count. I built WTF Fertility because I needed something like this and it didn't exist. Honest, direct, occasionally sweary support for the IVF journey, without the soft focus and the empty reassurance.

Everything here is self-paced and always available, because 3am panic doesn't respect office hours. No 1:1 sessions, no waiting lists, no sitting on hold.

The Partner Hub

My husband is with me every step of the way. His perspective is built into the course, because IVF doesn't just happen to one person, and partners deserve honest support too. This is our story, and it might just be yours.

Built into the course

Meet Fertility Frankie. Your 2am IVF question answered.

Wish you had someone available 24/7 to answer IVF questions without feeling silly for asking? I've created an AI version of me, trained on 17+ years of infertility knowledge. Kind, calm answers, any time. Yes, she even knows about the pessary panic.

Fertility Frankie is built directly into the course, not a standalone product, not a replacement for your clinic. Just honest answers when you need them most.

Get early access →

Fertility Frankie

Always here · Built on 17 years of IVF knowledge

Did I inject the wrong side last night? I can't remember which side I did.
OK, breathe. This is genuinely one of the most common panics and I want you to know it's almost certainly fine. Here's why...
What if I didn't push the pessary in far enough?
I've trained specifically for this question. The short answer: you almost definitely did. The longer answer involves some reassuring anatomy, and yes, I'm going there.